Earthtrust (ET) is a non-governmental environmental organization based on the island of Oahu in Hawaii. Earthtrust was founded by in 1976 by Don White, a founding member and former international campaign director of Greenpeace International who has directed the organization since its inception. Focusing mostly on marine conservation, Earthtrust is responsible for the largest conservation victory in history by biomass due to its critical role in exposing, documenting, and ending large-scale high seas driftnetting. Earthtrust has been involved in many high-profile advocacy actions; notably the pioneering use of genetic analysis to demonstrate the prevalence of pirate whaling, the first scientific demonstration of self-awareness in a non-primate at its Delphis lab, creation of the first international seafood environmental accreditation standard (Flipper Seal of Approval), binding the world's largest tuna firm (StarKist) contractually to its tuna-acquisition criteria, and being the first to take charge of the environmental disaster left by the retreating Iraqi army in the Gulf War. The organization was designed to have a high funding efficiency and effectiveness, showcasing the methodologies of "effectivism" and "system steering" as alternatives to standard activism, by preferentially taking on what would otherwise be considered "impossible missions". More information...
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