L'Auto launched the Tour de France road cycling stage race in 1903 as a circulation booster. The race leader's yellow jersey (French: maillot jaune) was instituted in 1919, reflecting the distinctive yellow newsprint on which L'Auto was published. The European Champion Clubs' Cup, the competition that would later be rebranded as the UEFA Champions League, was also the brainchild of a L'Équipe journalist, Gabriel Hanot. The participating clubs in the first season were selected by L'Équipe on the basis that they were representative and prestigious clubs in Europe. More information...
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