Noitamina (ノイタミナ, stylized noitaminA, "Animation" written backwards) is a Japanese programming block on Fuji TV devoted to anime, originally broadcast every Thursday late night/Friday morning from 00:45 to 1:15. It was launched with the intention of expanding the target audience beyond the typical young male demographic. The block debuted in April 2005 as a half-hour block. All anime production under the block are joint-venue by Fuji TV, Dentsu and usually Sony Music Entertainment Japan or Aniplex. The timeslot was expanded from half an hour to a full hour in 2010, and airs Thursday nights/Friday morning 00:45 to 1:45 but returned to half an hour timeslot in 2015 due to 5 noitaminA-produced films to be shown in Japanese theaters in the same year. So far the only non-anime series aired on noitaminA was the live-action adaptation of Moyashimon: Tales of Agriculture in 2010. More information...
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