Roewe is a vehicle marque created by the Chinese automaker SAIC Motor in 2006, focuses in luxury cars. Roewe vehicles were initially based on technology acquired from defunct British carmaker MG Rover. SAIC was unable to purchase the rights to the Rover brand name (which was retained by BMW, subsequently sold to Ford and ultimately returned to Jaguar Land Rover) and created the Roewe marque as a replacement. It is sold in most export markets outside China under the MG marque. The name Roewe originates from SAIC's failure to acquire the Rover brand name from BMW c. 2005 (it was instead sold to Ford in 2006, and the brand is currently owned by Jaguar Land Rover). Composed of the Chinese characters Róng and wēi, which roughly mean "glorious power", the name is a transliteration of Rover, although SAIC has stated that it is derived from Löwe, the German word for lion. More information...
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