JOEX-DTV (channel 5), branded as TV Asahi (テレビ朝日, Terebi Asahi) (also known as EX and Tele-Asa and stylized as TV asahi), is a television station owned and operated by the TV Asahi Corporation subsidiary of certified broadcasting holding company TV Asahi Holdings Corporation, itself controlled by The Asahi Shimbun Company. Its studios are located in Roppongi, Minato, Tokyo. TV Asahi is one of the ''five private broadcasters based in Tokyo''. TV Asahi's current branding were created by UK design collective Tomato (some members work as the electronic music group Underworld) along with TV Asahi's in-house design department in 2003. It comprises a set of computer-generated "sticks" in white background, which changes in colour and movement along with the background music that accompanies the idents. TV Asahi also uses a brief eyecatch of its sticks animation at the top-left of the screen after commercial breaks. The background music used for TV Asahi's sign-on and sign-off videos are Underworld's Born Slippy .NUXX 2003 and Rez. TV Asahi later updated its sign-on and sign-off video in 2008 with a revised version of computer-generated "sticks" animation and new background music. TV Asahi's slogan New Air, On Air appears at the top of its name. It can be seen on TV Asahi's YouTube channel, which in 2011–12, was replaced by its mascot, Go-Chan. More information...
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