The International Association for Measurement and Evaluation of Communication (also known as AMEC) is a UK-based global trade association for companies who provide social media measurement and traditional media measurement, evaluation and communication research. AMEC was founded in London in 1996 with seven members. Since then, it has grown into a global trade association that aims to define and develop the media evaluation measurement industry worldwide. AMEC has pledged to find an alternative to the current industry standard for measuring communications success, Advertising Value Equivalent. In 2010 it issued the Barcelona Declaration of Research Principles, a set of seven voluntary guidelines established by the public relations (PR) industry to measure the efficacy of PR campaigns. More information...
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