Bosideng (Chinese: 波司登), officially Bosideng International Holdings Limited (Chinese: 波司登國際控股有限公司), is the largest down clothing company in the PRC. It has 7,579 retail outlets selling down clothing under its six core brands including Bosideng, Snow Flying, Kangbo, Bengen (previously known as Bingjie), Shuangyu and Shangyu. Through these brands, the group offers a wide range of clothing products targeting various consumer segments. According to the China Industrial Information Issuing Center (CIIIC), in terms of sales in 2010, Bosideng, Snow Flying, Kangbo and Bengen down clothing products achieved a combined market share of 36.7% in the PRC. "Bosideng" was the leading down clothing brand in the PRC for 16 consecutive years from 1995 to 2010, according to CIIIC and the National Bureau of Statistics of China. The group introduced, for 15 consecutive years, the latest fashionable Fall/Winter clothing trends to the world on behalf of the PRC at the "China International Clothing and Accessories Fair". More information...
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