Hitwise is a division of Connexity, that measures behavior across desktop, tablet and smartphone devices. The service provides data on trends in visitor and search behavior, visitor and website profiling and measures website market share. In 2006 Hitwise was valued at £180m and was subsequently acquired by Experian for $240m on 19 April 2007. In 2015 Hitwise was acquired by Digital marketing company, Connexity, in a combined worth $47 Million on 14 December 2015. Hitwise was founded in 1997 in Melbourne by Adrian Giles and Andrew Barlow. Adrian Giles acted as Managing Director from 1997 to 2000. Andrew Barlow acted as Chairman and Joint-Managing Director from 1997 to 2000. It launched the "competitive intelligence" service in 2000; a service that allows subscription access to Hitwise's reports. More information...
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