Ego Trip was a hip hop magazine started in New York City in 1994. It lasted four years and 13 issues and distinguished itself based on its irreverence and defiant attitude, eventually adopting the tagline, "the arrogant voice of musical truth." The roots of the publication began with a hip hop newspaper called Beat-Down Newspaper, founded by Haji Akhigbade and Sacha Jenkins in 1992. Sacha and Haji met and brought aboard both Elliott Wilson and later Jefferson "Chairman" Mao. All three (Jenkins, Wilson, and Mao) also had extensive freelance backgrounds writing for other publications such as Rap Pages, Vibe and URB. Technically, Jenkins and Wilson founded Ego Trip (with photographer/documentarian Henry Chalfant given honorary status as co-founder as well), though Mao was a part of the staff from the first issue and eventually became editor-in-chief after Jenkins left to become music editor at Vibe. Likewise, the fourth core member, Gabriel Alvarez, was formerly an editor at the Los Angeles-based Rap Pages until Ego Trip recruited him, eventually making him managing editor. The last core member was designer Brent Rollins who joined the magazine in their third year and took over as art director. More information...
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