Ford Motor Company of New Zealand Limited is the New Zealand subsidiary of Ford. The Ford New Zealand assembly and distribution began in 1936, following the successful representation of Ford's New Zealand business by The Colonial Motor Company (CMC). Ford New Zealand was based in Seaview, Wellington. A second assembly plant was opened in Wiri, Auckland in 1973. Seaview was closed in 1988 and Wiri in 1997. Since then, all of the Ford New Zealand product offerings have been fully imported. The Ford Motor Company of Canada had been established in 1904, to build and to sell the Ford products to the territories that made up the British Empire, including New Zealand. This was a way to avoid the tariffs that existed upon American-made products imported into the nations of the Empire. In turn, Ford of Canada established privately-owned agencies in those various imperial nations to manage the business. In the early-1920s, because the Ford Motor Company had now expanded so significantly overseas; the Ford directors concluded that leaving the assembly and distribution of their products to others outwith the company posed a quality-control risk. Ford of Canada acted first in South Africa, where their appointed agent had not been following Ford guidelines, and an assembly plant and head office was set up in Port Elizabeth. Then looked towards Australia, where it was decided the agency operation was not in Ford's best interests, and an assembly and a manufacturing operation was set up in Geelong; which opened in 1925. But, being so satisfied with the CMC performance in New Zealand territory that it was not until 1936 that Ford of Canada set up in New Zealand. It was the last of their overseas territories to be taken over, and Ford's relationship with CMC continued as that organisation retained and further developed retail Ford outlets. The Ford and CMC relationship has survived to this day, and it makes CMC-owned Ford dealerships amongst the oldest in the world. More information...
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