Infront Sports & Media is a sports marketing company based in Zug, Switzerland. The company handles the media and marketing rights for international sports events and federations and also provides sports services - such as advertising, sponsorship and hospitality. It represents all seven Olympic winter sport federations, several summer sport organizations and manages media rights for the FIS World Cup Events. Infront was created in late 2002 through the integration of CWL, Prisma and KirchSportAG. Infront Sports & Media was founded in October 2002 with FIFA as its core business as the company who sold the television and radio broadcasts for the 2002 FIFA World Cup. The company originated from a merger of two existing Swiss-based marketing companies, CWL and Prisma Sports & Media. CWL was founded by Cesar Lüthi, who sold the business to the Kirch Group. In 2005 the company lost the right to resell the TV and radio rights in Europe, though it retained the ability to sell Asian rights, as part of a division of the rights by FIFA. Infront subsidy HBS won the contract to manage the TV and radio broadcast production. Two months later, the company hired President and CEO Phillippe Blatter, to replace departing chief Oscar Frei. The appointment of Blatter, who is the nephew of Sepp Blatter, the then President of FIFA, was criticized by author Andrew Jennings and Transparency International. During this time as chief executive, Phillippe Blatter was able to grow the company's revenues. More information...
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