Initiative is a global media planning and buying agency that is part of IPG Mediabrands, the media buying arm of multinational holding company Interpublic Group of Companies. Initiative's roots date back to 1970. The company is based in New York, NY, with additional offices worldwide. Dimitri Maex is the company's Global CEO, and Stacy DeRiso is US CEO. One of the two main predecessors of Initiative, Western International Media, was founded in 1970 by Dennis Holt. It was one of the first agencies dedicated exclusively to media buying. More information...
According to PR-model, initiative.com is ranked 229,466th in multilingual Wikipedia, in particular this website is ranked 206,210th in English Wikipedia.
The website is placed before cobseo.org.uk and after 50pluspartij.nl in the BestRef global ranking of the most important sources of Wikipedia.