Littlewoods was a retail and football betting company founded in Liverpool, England, by John Moores in 1923. By the 1980s, it had grown to become the largest private company in Europe but subsequently declined in the face of increased competition from rivals and the Internet. The original company – employing 4,000 people – was wound up in 2005; however, its brand name is retained by The Very Group as the online retailer Littlewoods.com. The original company began in 1923 as a football pools (sports betting) company, known as Littlewoods Pools. After making a loss in the first season of operation, John Moores' original partners withdrew from the venture. Moores persisted with family assistance and by 1932 was in a position to expand the business into mail-order retailing. The first mail-order catalogue was sent to existing subscribers to the pools and the take-up, mostly women, formed 'clubs'. Effectively, they became retail agents, collecting money for goods ordered from the catalogue from friends and family and distributing goods shipped to them. The mail-order business expanded and the first Littlewoods high-street store opened in 1937 in Blackpool. More information...
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