Maxi is a discount grocery retailer based in Quebec, Canada. Founded in 1984 by Provigo, it is a division of Loblaw Companies and the largest of Loblaws' Quebec supermarket chains. Maxi is the Quebec equivalent of No Frills, a chain of franchised discount grocery stores outside Quebec, except that Maxi stores are owned by the company. Over 7,000 people are employed at the Maxi and Maxi & Cie stores across Quebec. The first Maxi store opened November 19, 1984 in a former Kmart location in Longueuil. At 60,000-square-feet, this store was three times the size of conventional supermarkets. Maxi was intended to be a larger spinoff version of Provigo's Héritage supermarket chain. More information...
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