The British edition of the American magazine Men's Health was launched in February 1995 with a separate editorial team, and is the best-selling monthly men's magazine in the United Kingdom, selling more than GQ and Esquire put together. The magazine focuses on topics such as fitness, sex, relationships, health, weight loss, nutrition, fashion, technology and style. The currently editor-in-chief is Toby Wiseman. The UK version has maintained the image of the original US version, in particular by promoting the body care, nutrition and all matters relating to the male universe. The concept of aesthetically perfect man is an extreme with the presence on the cover of bare-chested muscular male models. Because of this, the magazine has often been criticized for promoting an unattainable model of man. To strengthen the idea of achievability, the staff of the magazine often try out the health and fitness programmes themselves and write about their experiences alongside pictorial evidence. In March 2006, one of the UK writers, Dan Rookwood, appeared on the cover having transformed his body shape while working at the magazine. The staff of German Men's Health have also appeared on their cover, and UK fitness editor Ray Klerck has appeared on the cover and within the pages of the magazine as a model. More information...
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