Mumbrella is an Australian marketing and media industry news website. It was started in December 2008 by Tim Burrowes, and has since gone on to become a popular source for news, analysis and commentary on the advertising, PR, and media industries. As of 2021 its parent company is Focal Attractions. Mumbrella expanded into the Asian market in 2013 with the launch of Mumbrella Asia, which hosted Asian versions of its successful Mumbrella Awards and Mumbrella360 industry conference. However in December 2019, Mumbrella announced that it would shut down its Asian website as it failed to achieve all three major sources of revenue around advertising, ticket sales and sponsorship, comparatively to its Australian website. In addition, the publication had failed to attract advertising because of its aggressive reporting, which displeased the marketing industry and the Singapore government. More information...
According to PR-model, mumbrella.com.au is ranked 8,841st in multilingual Wikipedia, in particular this website is ranked 4,816th in English Wikipedia.
The website is placed before hessenschau.de and after palmeiras.com.br in the BestRef global ranking of the most important sources of Wikipedia.