The Sheffield Steelers are a professional ice hockey team located in Sheffield, England. They were formed in 1991 (see 1991 in sport) and play their home games at the Utilita Arena. They are currently a member of the Elite Ice Hockey League. The club's main (title) sponsor is Sheffield Window Centre. Ice Hockey existed in amateur form in Sheffield, but the sport began its return to an era of arenas and stadium size crowds with the opening of the Sheffield Arena in 1991 and the creation of the Sheffield Steelers — the ice hockey team that was to occupy the new arena. The Sheffield Arena was built as part of the city's facilities for the staging of the World Student Games, and is a sizeable stadium originally seating 8,500 and located close to the city centre. Ronnie Wood and David Gardener-Brown were at the helm as the Marketing Director at the club and set about promoting ice hockey to a city raised on the footballing success of Sheffield United and Sheffield Wednesday. Wood had a specific target, seeking to attract children and families to the city's new sporting Arena. They also began taking players to local football matches and together with mascots in an attempt to pull in football fans too. The Steelers' announcer David Simms gave certain players nicknames in the 1991-92 season to help the crowd associate with the players such as 'Rocket Ron Shudra, 'Stormin' Steve Nemeth and 'Magic' Mark Mackie. More information...
According to PR-model, sheffieldsteelers.co.uk is ranked 157,407th in multilingual Wikipedia, in particular this website is ranked 90,335th in English Wikipedia.
The website is placed before bfh.ch and after iatatravelcentre.com in the BestRef global ranking of the most important sources of Wikipedia.