Wisk was an American brand of laundry detergent manufactured in the United States by Unilever (1956 to 2008) and Sun Products (2008 to 2017). Wisk was introduced in the United States by Lever Brothers Company in 1956 as the first liquid laundry detergent. In 2008, Wisk was purchased by Vestar Capital Partners after Lever Brothers' parent company Unilever divested its North American laundry brands and combined with Vestar Capital Partners' Huish Detergents, Inc. to form The Sun Products Corporation. In 2010, Wisk was re-launched with a new formulation with new packaging, featuring its new Stain Spectrum Technology and its ability to fight tough stains. A new advertising campaign was also launched, that features the "science of stain fighting". The brand came in a variety of formulations, including "Deep Clean", "High Efficiency", "Fresh Boost" and "Oxi Complete". More information...
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