Analysis of information sources in references of the Wikipedia article "Arnold Palmer" in English language version.
This case involves a 1989 photograph of the well-known golfer, Arnold Palmer. The plaintiff, Robert Straus, Jr., a professional photographer, took the picture and copyrighted it. He sues DVC Worldwide, Inc. ("DVC") and Glaxosmithkline ("GSK"), alleging that they infringed the copyright by using the photograph — or images substantially similar to it — in a smoking-cessation campaign in 2001 and 2002, beyond the license Straus had agreed to.[permanent dead link ]
GSK sells smoking-cessation products, including NiCOREtte and NicodeRM. In 2001, GSK hired DVC as the promotional marketing agency for the 2002 campaign. In the fall of 2001, GSK entered into an agreement with Arnold Palmer for him to serve as the campaign spokesperson. Straus alleges that DVC and GSK improperly used the copyrighted 1989 photograph he took of Arnold Palmer.
Palmer won the Masters in 1958, 1960, 1962 and 1964 and is one of two champions – along with Jack Nicklaus – who are members of Augusta National.