Chief marketing officer (English Wikipedia)

Analysis of information sources in references of the Wikipedia article "Chief marketing officer" in English language version.

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4web.archive.org

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2mckinsey.com

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doi.org

Germann, Frank; Ebbes, Peter; Grewal, Rajdeep (2015). "The Chief Marketing Officer Matters!". Journal of Marketing. 79 (3). SAGE Journals: 1–22. doi:10.1509/jm.14.0244. S2CID 168076084. Retrieved 20 May 2022.

gartner.com

my.gartner.com

"By 2017 the CMO will Spend More on IT Than the CIO". Archived from the original on 2015-07-31. Retrieved 2015-08-14.

harvard.edu

corpgov.law.harvard.edu

"CEO Succession Practices in the Russell 3000 and S&P 500". corpgov.law.harvard.edu. 15 January 2021. Retrieved 26 March 2023.

landor.com

Welch, Andrew (March 2008). "Who is the brand daddy?" (PDF). Landor.com. Landor Associates. Archived from the original (PDF) on 7 October 2013. Retrieved 19 December 2022.

manthan.com

thoughts.manthan.com

"7 Ways the Retail CMO Role Has Evolved". Archived from the original on 2015-08-13. Retrieved 2015-08-14.

marketingweek.com

Jefferson, Michaela (2021-04-29). "CMO tenure falls to lowest level in over a decade". Marketing Week. Retrieved 2021-04-30.

marketors.org

McDonald, Malcolm. "The Post-Covid CMO in the Digital Age: The need for marketing planning is greater now than it has ever been". Marketors.org. Worshipful Company of Marketors. Retrieved 19 December 2022.

mckinsey.com

"The evolving role of the CMO | McKinsey". www.mckinsey.com. Retrieved 26 March 2023.
"The evolving role of the CMO". Archived from the original on 29 August 2015. Retrieved 26 March 2023.

rainesinternational.com

Harbrecht, Amanda (2021-11-10). "The Wall Street Journal - Advice for Chief Marketing Officers - Raines". Raines International. Retrieved 2022-08-07.

sagepub.com

journals.sagepub.com

Germann, Frank; Ebbes, Peter; Grewal, Rajdeep (2015). "The Chief Marketing Officer Matters!". Journal of Marketing. 79 (3). SAGE Journals: 1–22. doi:10.1509/jm.14.0244. S2CID 168076084. Retrieved 20 May 2022.

semanticscholar.org

api.semanticscholar.org

Germann, Frank; Ebbes, Peter; Grewal, Rajdeep (2015). "The Chief Marketing Officer Matters!". Journal of Marketing. 79 (3). SAGE Journals: 1–22. doi:10.1509/jm.14.0244. S2CID 168076084. Retrieved 20 May 2022.

slideshare.net

"From Stretched to Strengthened, Insights from the Global Chief Marketing Officer Study". IBM. October 2011. p. 34.

spencerstuart.com

"CMO Tenure Study: Progress for Women, Less for Racial Diversity". www.spencerstuart.com. Retrieved 26 March 2023.

web.archive.org

Welch, Andrew (March 2008). "Who is the brand daddy?" (PDF). Landor.com. Landor Associates. Archived from the original (PDF) on 7 October 2013. Retrieved 19 December 2022.
"By 2017 the CMO will Spend More on IT Than the CIO". Archived from the original on 2015-07-31. Retrieved 2015-08-14.
"7 Ways the Retail CMO Role Has Evolved". Archived from the original on 2015-08-13. Retrieved 2015-08-14.
"The evolving role of the CMO". Archived from the original on 29 August 2015. Retrieved 26 March 2023.

worldcat.org

search.worldcat.org

Ives, Nat (2021-04-29). "CMOs' Time in Their Posts Continues to Grow Shorter". The Wall Street Journal. ISSN 0099-9660. Retrieved 2021-04-30.

wsj.com

Ives, Nat (2021-04-29). "CMOs' Time in Their Posts Continues to Grow Shorter". The Wall Street Journal. ISSN 0099-9660. Retrieved 2021-04-30.