(EN) Alexandra Bruell, The Woman Behind the New York Times’ High-Risk, High-Reward Business Strategy, in The Wall Street Journal, 15 agosto 2018. URL consultato il 9 settembre 2020.
«Through the Samsung deal and others with the likes of General Electric Co. and BMW AG, the 47-year-old executive is upending the Times century-old ad sales strategy, shifting away from one-off ad placements of the low-six-figure variety, in favor of more elaborate and lucrative deals that resemble corporate partnerships»
