Wilson, Eric and Barbaro, Michael. "Can You Be Too Fashionable?", June 17, 2007. Accessed December 3, 2007. "Today, Kohl’s offers more sophisticated layouts and merchandising, and since 2002 has introduced exclusive brands like Daisy Fuentes, Chaps, Tony Hawk and Apt. 9 that speak to different demographics, like teenagers or working moms."