KWFS-FM (102.3 MHz branded as "102.3 The Bull") is a radio station serving the Wichita Falls area with a modern country format. It is under ownership of Townsquare Media. KNTO-FM, the first FM station in the Wichita Falls area, went on air in August 1961, owned by a partnership of five local businessmen including Bob Lipscomb, Bill Thacker, and three others, and the station's callsign stood for "North Texas and Oklahoma".. KNTO operated from the Onaway Trail tower, still used today, on 95.1 MHz with 3,100 watts horizontal only at 430 feet above average terrain. Studios were on Galveston Drive (near present I-44) before moving to the Onaway Trail building. The format was easy listening/beautiful music. More information...
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