3WM is a radio station based in Horsham in the Wimmera Mallee region of Victoria, Australia. It broadcasts on the AM band, at a frequency of 1089 kHz, and on the FM band around Ararat at a frequency of 96.1 MHz and Nhill on 92.9 MHz. The station is part of the Ace Radio network. The station opened on 11 September 1933 as 3HS Horsham. On 16 May 1936 the station was taken over by 3DB a subsidiary of The Herald and Weekly Times, Melbourne. Then, on 24 December 1936, the call sign was changed to 3LK and, at this time, the Horsham studios and transmitter were closed with the transmitter being relocated to the small village of Lubeck, hence the 3LK call sign. (Lubeck currently has a population of about 140, but it would have been bigger when a few 3LK technicians lived there with their families and, importantly, when Lubeck was a railway junction for the branch line to Rupanyup). More information...
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