WOLO-TV (channel 25), branded on air as ABC Columbia, is a television station in Columbia, South Carolina, United States, affiliated with ABC and owned by Bahakel Communications. Its studios and business offices are located on Shakespeare Road in Arcadia Lakes; master control is based at company flagship WCCB in Charlotte, North Carolina. WOLO-TV's transmitter is located on Rush Road in unincorporated southwestern Kershaw County, near Camden. For most of its first four decades, WOLO-TV was the third station in what was essentially a two-station market, in large part due to its weak signal. Its local newscasts languished in a distant third place, well behind WIS and WLTX. Despite this, the station was responsible for several firsts in the Columbia area. In 1977, the station hired Elizabeth Snite to co-anchor the station's evening newscasts, becoming the first female news anchor in the market. The next year, it hired the first certified meteorologist in the market, Bob Richards, and introduced the first color weather radar system in the area (in 1978) However, these moves failed to rid WOLO of what The State columnist Doug Nye called an "image of comical ineptness" that stuck with the station for decades. According to Nye, this was largely because Bahakel ran the station rather cheaply; well into the 1990s, it was the only station in the market that did not broadcast in stereo. The station did not air an 11 p.m. newscast until 1991; until then, WIS offered the only late news in the market. More information...
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