Above the Influence originated as a government-based campaign of the National Youth Anti-Drug Media Campaign conducted by the Office of National Drug Control Policy in the United States that included broad messaging to focus on substances most abused by teens, intended to deliver both broad prevention messaging at the national level and more targeted efforts at the local community level. The media campaign had two distinct areas of focus: a teen-targeted Above the Influence Campaign, and a young-adult-targeted anti-meth campaign. By law, the purpose of the media campaign was to prevent drug abuse among teens in the United States; increase awareness of adults of the impact of drug abuse on young people; and encourage parents and other interested adults to discuss with young people the dangers of illegal drug use. More information...
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