The American Egg Board (AEB) is a United States checkoff marketing organization, which focuses on marketing and promotion of eggs for human consumption. The AEB is best known for its long-running slogan, "The Incredible, Edible Egg", and the Just Mayo scandal. The American Egg Board (AEB) is a checkoff organization, meaning that it is funded by a levy against its members for each unit they produce; in this case, an amount per case of eggs shipped. Through the AEB, U.S. egg producers come together, in accordance with statutory authority, to establish, finance and execute coordinated programs on research, education and promotion—all geared to drive demand for eggs and egg products. The Board consists of 18 members and 18 alternates from all regions of the country, nominated by the egg industry, and appointed by the U.S. Secretary of Agriculture. AEB and all program activities are funded by U.S. egg producers, subject to USDA approval. AEB is located in Chicago, Ill. More information...
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