Aesop (stylised as Aēsop) is an Australian luxury cosmetics brand that produces skincare, haircare and fragrance products headquartered in Fitzroy, Victoria owned by L’Oréal. Aesop was established in 1987 by Dennis Paphitis in Armadale, Victoria, where Paphitis owned and operated a hair salon named Emeis in which he blended essential oils into hair products. After continued success, he rebranded to Aesop, naming the brand after the Greek fabulist and storyteller as an intentional ploy to mock the puffery exhibited in the advertising in the cosmetics industry. He eventually sold the brand to Natura & Co in 2012 while maintaining a role as advisor. In April 2023, L'Oréal agreed to buy Aesop for A$3.7 billion. More information...
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