Afiniti Ltd., also called Afiniti, is an American multinational data and software company. Founded in 2005, Afiniti is focused on developing artificial intelligence for use in customer call centers. Afiniti is a unicorn company with a valuation of $1.6 billion in 2017. According to the company, its software uses AI to boost company's efficiency by "predicting interpersonal behavior" between the callers and agents. VentureBeat explains that "when a customer calls into a call center, Afiniti matches their phone number — either landline or cellphone — with any information tied to it from up to 100 databases. These databases carry purchase history, income, and other demographic information." Data on customers is collected from the customers and from data brokers. Afiniti does not charge for the software or service itself, but instead takes a percentage of any proven revenue increases resulting from use of the software. More information...
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