Alberto-Culver was an American corporation with international sales whose principal business was manufacturing hair and skin beauty care products under such brands as Alberto VO5, Andrew Collnge, St. Ives (skin care products), TRESemmé, FDS, Consort, Nexxus, Toni, and White Rain. It was a manufacturer in the multicultural beauty care market with such brands as Soft & Beautiful, Just For Me, Motions, and TCB. It was purchased by Unilever in 2010. The company originated as a Los Angeles beauty supply house with some proprietary products founded by Blaine Culver. The house chemist was named Alberto hence the name Alberto-Culver. Alberto-Culver was purchased and reorganized in 1955 by Leonard H. Lavin for $400,000. Lavin was an entrepreneur and manufacturer's representative for various other companies. The newly created company was then moved to Chicago and a hundred other products were dropped and the company focused on Alberto VO5 shampoo and hairdressing. In 1958, Alberto VO5 Hairdressing became the number one brand in its category. Lavin and his wife Bernice guided the company's growth until 1994 when they turned it over to a second family generation. Until his death in 2017, Lavin remained a director of Alberto-Culver; his daughter Carol Lavin Bernick is the company's executive chairman. More information...
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