Alpen is a line of muesli varieties manufactured by the Weetabix cereal company of Kettering, Northamptonshire, England. Weetabix cereals in the UK created Alpen muesli cereal in 1971. Alpen is a whole grain muesli cereal consisting of rolled oats, fruits and nuts. In the UK, Alpen has been a staple on British shelves since the 1970s, accounting for 3% of the UK and Ireland breakfast cereal sales in 2003. It appeared in the early 1970s in Canada and then in the US in the 1990s after Weetabix established a partnership with natural foods manufacturer, Barbara's Bakery. More information...
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