AlphaTauri is a fashion brand founded in 2016 as a brand extension of Red Bull into the fashion industry. The brand is named after the Alpha Tauri star, and pays tribute to the founding company, Red Bull. Its headquarters are in Salzburg, Austria. AlphaTauri launched its first campaign for the Autumn/Winter 2018 season. The collection in 2018 included parkas, coats, shirts, sweaters, T-shirts, caps, belts and bags. In 2019, a pop-up store was presented, which is built into a truck and can be set up within 20 minutes and is around 60 square meters in size. Its first mission was planned for autumn 2020. More information...
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