The AMCHA Initiative is a pro-Israel American campus group that seeks to undermine BDS activities on campuses. AMCHA was founded in 2012 by University of California Santa Cruz lecturer Tammi Rossman-Benjamin and University of California Los Angeles Professor Emeritus Leila Beckwith. The term Amcha is Hebrew for "your people" or "your nation." In 2014, The Forward wrote that AMCHA raised $200,000 in its first year and spent $100,000. In 2018 Israeli-American journalist Mairav Zonszein reviewed San Francisco Jewish Federation's tax filings. According to her review, the Federation and the Helen Diller Family Foundation has given hundreds of thousands of dollars to AMCHA in recent years. She describes AMCHA and other groups as "extremist, radical right-wing, and anti-Muslim". AMCHA is similar to Canary Mission but focuses on faculty and not on students. More information...
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