The Association of National Advertisers (ANA) represents the marketing community in the United States. Its headquarters is in New York City and it has another office in Washington, D.C. ANA's membership includes over 600 companies with 25,000 brands that collectively spend over 400 billion dollars in marketing communications and advertising. A mid-2018 joint announcement with the Data & Marketing Association (theDMA), stated as "to be completed as of July 1, 2018" and having as its goal "the single largest trade association in the U.S. devoted to serving all aspects of marketing" had not materialized as of the projected date. A 1999 Advertising Age opinion page headlined "Who gets what in ANA's drive to enlist shops?" asked "does agency membership in the ANA serve the times?" More information...
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