Animate Ltd. (株式会社アニメイト, Kabushiki gaisha Animeito) is the retailing arm of MOVIC and is the largest retailer of anime, video games and manga in Japan. The first and flagship store of Animate was opened in 1983 in Ikebukuro, a district in Tokyo, Japan. Currently there are 117 Animate stores in Japan, four in mainland China (Beijing, Shanghai, Nanjing and Chengdu), two in Taiwan (Taipei and Taichung), two in Thailand (Bangkok and Rangsit), and one in Seoul, South Korea. Meito Anisawa (兄沢 命斗, Anisawa Meito) is Animate's mascot character, affectionately known as the Anime Tenchō (アニメ店長). He is depicted as a wild anime character with spiky hair and rippling muscles, clad with the Animate uniform, going to extreme measures to promote Animate's goods. An original video animation based on the character was produced by Gainax and released in 2002. Another OVA was released in 2010. An animation project which crosses over Anime Tencho with the Touhou Project was produced by ufotable and aired on November 20, 2010, at the Animate Ichioshi Bishojo Anime Matsuri to celebrate the 10th anniversary of Animate's mascot character. Meito has also made various appearances in other media, such as the Lucky Star anime series and video games such as Disgaea 4 and Touch My Katamari. Meito is voiced by Tomokazu Seki in his anime appearances, and is voiced by Lex Lang in the English dub of Lucky Star. More information...

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