The Anti Additive Association (A.A) is a non-profit organization that sets standards, certifies, and labels in order to provide an additive-free food environment. The A.A. also supports and facilitates the work of anti additive and clean label, the concepts which both originated in the Netherlands, Europe. Founded in 2013, the A.A. set its headquarter in Europe and a branch in Asia. According to the data from the European Union, people are now more concerned with the ingredients of food and the Clean Label marked on the products. Thus, the A.A. is dedicated to building a more sustainable food system by removing the food additives, such as flavor enhancer, food coloring, preservatives, and flour treatment agent. The organization also participated in the program of daily necessities(e.g. detergent). More information...
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