The Antirom art collective was formed in 1994 as a "protest against ill-conceived point-and-click 3D interfaces grafted onto re-purposed old content - video, text, images, audio and so on - and repackaged as multimedia". Its initial and most notable project, the Antirom CD-ROM, was funded by Arts Council of Great Britain and focussed on exploring interactivity in its own right, rather than being an interface to existing content such as video, audio and text. The group's process included producing many small interactive 'toys' that revolved around a single idea such as sound mixing, bouncing or scrolling elements. In the context of multimedia, at the time, this was a very different approach to the dominant "encyclopaedia" format such as Encarta. Antirom influenced several other designers such as Brendan Dawes who said of the group, "these guys changed things. Nothing was the same in the world of so called multimedia ever again. I remember seeing the amazing, different work for Levi's, which had a massive impact on me." More information...
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