Ariat International is an American footwear, apparel and accessories brand for equestrian sports, work industries and other outdoor activities, located in Union City, California. Ariat was launched by Beth Cross and Pam Parker in 1993. It has since become a popular brand in performance footwear for English and Western horseback riding. Ariat was founded in 1993 by Stanford Business School classmates Beth Cross and Pam Parker. While working for Bain & Company and consulting to Reebok, the co-founders saw an opportunity to apply athletic shoe technology to English and Western riding boots. They named their new company after Secretariat, the famous Triple Crown champion racehorse in honor of his "huge heart and competitive spirit." The same year it was founded, Ariat released its first two boot styles, then went on to hire a number of equestrians and horse enthusiasts. In the years following the company's launch, it expanded into new performance western and English apparel, as well as workwear. The company also expanded its distribution in the U.S., Europe, Australia, Mexico, and Japan. More information...
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