Aroma Espresso Bar (Hebrew: ארומה אספרסו בר) is an Israeli espresso and coffee chain with 162 branches around the country, and several branches in the United States, Canada, Kazakhstan, and Ukraine. Founded in 1994 on Hillel Street in downtown Jerusalem by brothers Yariv and Sahar Shefa, Aroma first started branching out beyond that city in 2000, following a 1999 dispute between the two brothers which led to the formation of separate chains, Aroma Tel Aviv (run by Sahar) operating in Tel Aviv-Yafo, and Aroma Israel (run by Yariv) operating in the rest of the world. Despite being separate companies, the two chains maintain similar branding, creating a misconception of being a common entity, up to the point that Aroma Israel put labels on its products emphasizing the lack of "business, logistical or management links" between the two following a food poisoning incident in an Aroma Tel Aviv branch. More information...
According to PR-model, aroma.co.il is ranked 660,066th in multilingual Wikipedia, in particular this website is ranked 367,824th in English Wikipedia.
The website is placed before ajecta.fr and after ludomore.com in the BestRef global ranking of the most important sources of Wikipedia.
