AS Colour (short for "apparel studio") is a clothing retailer and manufacturer from New Zealand, specialising in "high quality but affordable" blank apparel. While it operates 28 direct-to-consumer retail stores, the majority of its business is wholesale supply to screen-printers and embroiders. AS Colour was founded in 2005 by Lawrence Railton, who initially operated the company from his garage in the Auckland suburb of Parnell. Railton was inspired to begin the company, after his friend from the band Elemeno P struggled to find high-quality blanks to use for screenprinting their concert T-shirts.: 0:20 More information...
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