Atkins Nutritionals, Inc. was founded by Robert Atkins in order to promote the low-carbohydrate packaged foods of the Atkins diet. As of 2017, it is part of The Simply Good Foods Company. The company sells low-carbohydrate bars, shakes, and snacks. Atkins Nutritionals, Inc. was originally founded as Complementary Formulations in 1989. The company was renamed to Atkins Nutritionals in 1998. It was founded to supplement the way of the Atkins diet. The diet was developed after Atkins read a research paper in the Journal of the American Medical Association. The paper, entitled "Weight Reduction," was published by Alfred W. Pennington in 1958. Atkins used information from the study to resolve his own overweight condition. More information...
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