Atomic (officially Atomic Austria GmbH) is an Austrian company that manufactures and sells skis and other skiing equipment, such as boots, bindings, helmets, ski poles, goggles, bags, apparel and protective equipment. Atomic is a subsidiary of Amer Sports Corporation, since 2019 itself a subsidiary of the Chinese group Anta Sports with sister brands Wilson, Suunto, Sports Tracker, Salomon, Precor, Arc'teryx. Alois Rohrmoser founded Atomic in 1955. In 1971, the company increased its production capacity by building a second factory in Altenmarkt im Pongau, where the majority of their ski production still takes place. In 1981, Atomic started production in the Bulgarian city of Chepelare, becoming the first west-block company to open a plant in the eastern-bloc countries. Atomic continued to expand its range, and in 1989, it became the first one-stop supplier for skis, bindings, boots and poles. Ski production peaked at 831,000 pairs in 1991 and 1992. More information...
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