Atout France, the France Tourism Development Agency (formerly Maison de la France, the French National Tourist Office), is the French organisation responsible for promoting France as a tourism destination. Atout France was created on 22 July 2009 for the development and modernization of tourism services in France. It was created by merging Maison de la France, an agency that promotes the French culture abroad, and ODIT France, a tourism engineering company. This merger brought together all the functions of promotion including campaigns, press campaigns, canvassing and tourism engineering such as diagnosis, development plans, project management assistance etc. under a single entity to strengthen the positioning of French tourism. More information...
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