The Audience Engine is announced open-source, customizable suite of fundraising tools for public radio being developed by the Congera Corporation, a subsidiary of WFMU Radio. It was conceived by and is being developed under the supervision of WFMU management, but as of November 2020 no product has been announced, demoed or released thus rendering the project as effectively vaporware. The platform is based on WFMU's own model of fundraising and listener-community relations, a project that began development in 1998 and WFMU claims helps raise 70% of its annual $2.5 million operating budget via its website. The developers explain that "by pairing online content, real-time playlist information, social media, and community interaction tools directly with crowdfunding campaigns, WFMU has not only built a positive and intelligent online community, but also a sustainable model that can be adopted by other organizations." Besides radio, Audience Engine has potential usage for online television and journalism. The goal is to "enable organizations ... to build audiences and become self sufficient." More information...
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