AUM Fidelity is an independent record label in New York City primarily devoted to avant-garde jazz artists such as William Parker, Matthew Shipp, and David S. Ware. It has also released recordings by improvisational rock band Shrimp Boat and exclusively distributes the CaseQuarter and Riti labels. It was founded in 1997 by former Homestead Records label manager Steven Joerg. Founder Steven Joerg is a native of Chicago and has stated that in high school he was heavily influenced by the do-it-yourself (DIY) approach of punk rock, especially labels such as SST Records. Moving to New York City after graduating college, Joerg worked for Bar/None Records. He became a manager of the indie rock label Homestead Records in 1992, where he signed and promoted albums by Babe the Blue Ox, Tara Key, Sleepyhead, Soul-Junk, and others. After releasing a well-received album by free jazz drummer William Hooker, Joerg convinced a reluctant Homestead to sign notable jazz musician David S. Ware and his Quartet. Their first release on the label, Cryptology, received a lead review in Rolling Stone. More information...
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