Trader Corporation is a Canadian technology company based in Toronto specializing in classified automotive advertising. The company's flagship product is AutoTrader, an online marketplace for buying and selling new and used vehicles. The company is owned by private equity firm Thoma Bravo. The company was originally a part of Trader Classified Media, which was founded in 1987 by John MacBain. Trader Corporation’s current CEO and President is Sebastian Baldwin. AutoTrader (Trader Corporation) was founded in 1975 in Etobicoke, Ontario. The company was known for its AutoTrader magazine, which was published under different names depending on the geographic region. In 1987, AutoTrader was acquired by John MacBain, founder, president, and CEO of Trader Classified Media. Trader Classified Media included over 500 print titles and 57 internet sites in 20 countries. Trader Classified Media went public in 2000 and was publicly traded on NASDAQ and the Euronext Paris Stock Exchange. More information...

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