Averno was a transmedia franchise, described by the New York Times as "a 'Marvel Universe' for musicals". The franchise included multiple musicals, a podcast, a short film, an alternate reality game, and more, all taking place in and around the fictional small town of Averno, Virginia. The Averno universe was created in 2019 by now-22-year-old Morgan Smith and became fully established in 2020. The planning/development/concept art team has since grown to more than 60 members all around the world. The Averno universe encouraged fan content, although only concepts approved by the creator, Morgan Smith, are considered canon. Sushi Soucy, a member of the concept team and composer of the musical Over and Out, described the universe as "witchy and magical." More information...
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