Aware Records is an American record label. The label has worked with a range of artists, including John Mayer, Train, Five for Fighting, Mat Kearney, and Guster. Aware Records was founded in 1993 by Gregg Latterman with the simple intention to find unsigned acts and increase their national exposure through a compilation album. In the fall of 1995, the label formed the inaugural Aware Tour. The first tour led to national tours from 1996 to 1999. In July 1997, Aware entered into an agreement with Columbia Records providing the major label with grassroots artist development, and Aware access to national marketing and distribution. The 2003 Aware Tour featured Toad the Wet Sprocket as headliner, with Aware bands Wheat and Bleu as supporting acts. Aware's joint venture with Columbia Records was renewed in the summer of 2002. More information...
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