Baby Einstein (stylized as baby einstein) is an American franchise and line of multimedia products, including home video programs, CDs, books, flash cards, toys, and baby gear that specialize in interactive activities for infants and toddlers under three years old, created by Julie Aigner-Clark. The franchise is produced by The Baby Einstein Company (formerly known as I Think I Can Productions). The videos show babies, toddlers and preschoolers under three years simple patterns, puppet shows, and familiar objects, such as everyday items, animals, and toys that are often accompanied by reorchestrated classical music written by composers such as Johann Sebastian Bach, Ludwig van Beethoven, Wolfgang Amadeus Mozart, and many others, as well as some traditional rhymes. More information...
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