Balloom is an independent Japanese record label that was created in 2011. Until 2013, it focused on releasing music by musicians who were popular on video streaming service Niconico Douga, especially those who used Vocaloid software, and people who created Dōjin music. Balloom was created in March 2011 by Toku P, who asked seven other musicians who were popular on Niconico Douga in 2009 to join the label. Four founding members of the label, Wowaka, Toku, Fullkawa Honpo and Hachi (Kenshi Yonezu) formed a production collective called Estlabo to work on the ending theme song of the anime Anohana: The Flower We Saw That Day, a cover of Zone's "Secret Base (Kimi ga Kureta Mono)" sung by voice actresses Ai Kayano, Haruka Tomatsu and Saori Hayami. More information...
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